Silver Spring, MD, January 17, 2012 – Adventist Risk Management (ARM) is launching a new marketing initiative to develop and grow its brand identity and reinforce its position as the Seventh-day Adventist Church's preferred provider of risk management services and insurance products.
In order to lead out in the implementation of this new initiative, the Corporate Communication department has been reorganized and renamed the Marketing and Communication department. The current staff members, including the newly added position of Marketing Specialist, will work to develop a compelling brand for the various services and products that ARM makes available to the Adventist Church. Julio C. Muñoz will be joining ARM as marketing specialist bringing his 17 years of marketing and communication experience.
“We felt the need to realign ourselves in order to better measure our products and services. It is not just about having good products; it is about having the right products and delivering them in the way that makes the most sense for our clients,” said Robert E. Kyte, president of ARM. “We are so excited to have Julio join our team. We believe his abilities and commitment to serve the church through ARM will greatly enhance our mission.”
ARM’s new branding and marketing initiatives will include additional measurement of claims losses, product research and positioning as well as new strategies to promote awareness of risk management and loss control programs. These tools allow ARM to build on its corporate heritage and history of service to the Seventh-day Adventist Church.
Adventist Risk Management, Inc. is the risk management company for the Seventh-day Adventist Church, the largest global denomination headquartered in the Washington DC area. We provide risk management services and insurance product solutions to assist the Church in eliminating oversights that can lead to costly accidents. ARM employs 130 people around the world with corporate headquarters in Silver Spring, MD, and satellite offices in Riverside, CA, St. Albans, England and Brasilia, Brazil. Please contact David Fournier at 301-680-6930 for more information.
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